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Healthcare

Quebec Loyalty Ecosystem

Multi-tier loyalty platform serving 300,000+ members across Uniprix & Proxim pharmacy networks

Product Owner
McKesson Canada
2023 - 2025

Key Results

300K+
Active Members
50+
Partner Integrations
95%
On-time Delivery

Project Scope

Led end-to-end product ownership of a complex multi-tier loyalty platform spanning two major pharmacy brands, managing partner integrations, customer segmentation strategies, and platform optimization initiatives.

Key Outcomes

  • 40% YoY increase in active membership through segmentation strategies
  • 30% reduction in partner integration timeline via standardized processes
  • 50+ pharmacy partners integrated with 95% on-time delivery

Technologies & Tools

RESTful APIsCRM IntegrationMobile/Web PlatformsData AnalyticsA/B Testing

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